GoCardless: Brand

Working within a team of 7 Brand Designers, I took ownership of creating and optimising our Brand Design system post rebrand, introduced interaction design and motion into new touch-points, and worked closely with Demand Generation.

Working within a team of 7 Brand Designers, I took ownership of creating and optimising our Brand Design system post rebrand, introduced interaction design and motion into new touch-points, and worked closely with Demand Generation.

My contribution

Brand design
Motion graphics
Design systems
Demand Generation
Product design

GoCardless underwent a rebrand in 2022 and I was part of the core group responsible for the development and execution. Though we had help from an agency with initial development, in the end we transferred the work solely in-house and created brand guidelines, set our rules around brand elements and their usage.

One milestone became creating a design system called Core DS, developing our motion standards and working within Demand Generation.

GoCardless underwent a rebrand in 2022 and I was part of the core group responsible for the development and execution. Though we had help from an agency with initial development, in the end we transferred the work solely in-house and created brand guidelines, set our rules around brand elements and their usage.

One milestone became creating a design system called Core DS, developing our motion standards and working within Demand Generation.

Global campaigns

Deployed to work with Demand Generation, I was involved in strategy, concept-development, and created visual identities of global campaigns whilst ensuring brand cohesion across touch points.

Collaborators

1× Sr. Brand Designer
1× Head of Audience Marketing
1× Sr. Audience Marketing Manager
1× Global Campaign Manager
2× Content Marketers

My contribution

Design systems
Motion graphics
Social
Web design
Art direction
Print

Throughout each campaign, to varying degrees I was involved in working with stakeholders within external agencies and art direction for feedback rounds. Assets designed in-house include: paid and social ads, carousels, landing pages, reports, infographics, motion graphics and print

Throughout each campaign, to varying degrees I was involved in working with stakeholders within external agencies and art direction for feedback rounds. Assets designed in-house include: paid and social ads, carousels, landing pages, reports, infographics, motion graphics and print

GC Live

GC Live is our live annual conference hosted in selected venues across London. For our event in 2022, I was one of three designers in charge of designing collateral with my main focus being on our motion outputs.

GC Live is our live annual conference hosted in selected venues across London. For our event in 2022, I was one of three designers in charge of designing collateral with my main focus being on our motion outputs.

Collaborators

1× Design Director
1× Sr. Brand Designer
1× Head of Communications

My contribution

Brand design
Motion graphics
Print collateral