Aurem

I’m the Lead Designer driving the end-to-end design vision and execution across the product, having delivered 27 shipped features while scaling our design system and contributing code to maintain quality. I’ve supported the product through two successful funding rounds, up to our current Series A, while covering everything from UX/UI and systems thinking to brand and front-end implementation. As I scale and shape the design team, I align stakeholders across the business and ensure design remains central to product and strategic decision-making.

I’m the Lead Designer driving the end-to-end design vision and execution across the product, having delivered 27 shipped features while scaling our design system and contributing code to maintain quality. I’ve supported the product through two successful funding rounds, up to our current Series A, while covering everything from UX/UI and systems thinking to brand and front-end implementation. As I scale and shape the design team, I align stakeholders across the business and ensure design remains central to product and strategic decision-making.

My contribution

End to end journeys
Pushing code
Quality assurance
Communications
Internal alignment

Being the only designer until Q4 2025 meant I had complete ownership of user journeys from start to finish. I mapped out entire product flows, identifying every touchpoint where users interacted with our platform. I designed seamless experiences that connected onboarding to core features to retention strategies, ensuring each step logically flowed to the next.

Being the only designer until Q4 2025 meant I had complete ownership of user journeys from start to finish. I mapped out entire product flows, identifying every touchpoint where users interacted with our platform. I designed seamless experiences that connected onboarding to core features to retention strategies, ensuring each step logically flowed to the next.

Future-proofing and evolving our design system is an ongoing project. I identified inconsistencies across different features and created systematic solutions that elevated the entire platform. Instead of one-off design fixes, I built reusable patterns that improved quality by default - every new feature automatically inherited better typography, spacing, color usage, and interaction patterns.

Future-proofing and evolving our design system is an ongoing project. I identified inconsistencies across different features and created systematic solutions that elevated the entire platform. Instead of one-off design fixes, I built reusable patterns that improved quality by default - every new feature automatically inherited better typography, spacing, color usage, and interaction patterns.

Beyond design, I'm comfortable getting my hands dirty with code. I am able to work within Cursor and Visual Studio Code, push my own code, and navigate Git workflows without needing developer hand-holding (most times!). I'm proud to have learnt how to become integrated within the development process and contribute to the actual product.

Beyond design, I'm comfortable getting my hands dirty with code. I am able to work within Cursor and Visual Studio Code, push my own code, and navigate Git workflows without needing developer hand-holding (most times!). I'm proud to have learnt how to become integrated within the development process and contribute to the actual product.